The corporate honchos in India have actively started giving from their personal wealth than company coffers. This is what ISR is about. First it was Shiv Nadar, Co-founder of HCL; Azim Premji of Wipro followed the next. And now Vineet Nayar, Vice Chairman of HCL Technologies follows suit by giving from his personal wealth.
But the similarity is that all are putting their millions into family owned non-profits. This makes their contributions debatable. But it is a good start, I am sure some of this wealth would find way into supporting existing non-profits who are already doing the same work.
Click on the links below to read more about their ISR initiatives.