![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXkeTNuZHph-okKAI2RhQuNgjTzds9zAw9THktJul8BsBq7Oyg12BA9kj5kUyJT1WxZaIgFbPfsnQFIl4uCPX8i1lDiQVnGA0RpVenFCQXMPViKQ1MmW3WCQigd0ryS0n4KM_g2Ix2LLI/s400/letting+employees+give.jpg)
I came across this article in today's Hindustan Times that indicates that letting employees fulfill their Individual Social Responsibility (ISR) could be a potent tool for motivating them. Dr. Anil Sarin, an academic, calls this the Contributory Theory of Existence.
The link to piece is as below
http://epaper.hindustantimes.com//artMailDisp.aspx?article=12_05_2009_131_013&typ=1&pub=47