Tuesday, May 12, 2009
I came across this article in today's Hindustan Times that indicates that letting employees fulfill their Individual Social Responsibility (ISR) could be a potent tool for motivating them. Dr. Anil Sarin, an academic, calls this the Contributory Theory of Existence.
The link to piece is as below
Thursday, May 7, 2009
The new GreenPeace emailer is a perfect opportunity for people to answer their Individual Social Responsibility.
Executed in a campaign mode, it beautifully builds a case for people to give money for an advertisment. Yes, you heard it right. The emailer exhorts people to become activists by donating.
Such campaigns are true examples of ISR- Individual Social Responsibility. Kudos, a great act for all us to follow. Click below to see it for yourself