Saturday, June 6, 2009
D&B TransUnion has an interesting way of looking at its CSR. It defines the same as the "sum sigma of social responsibilities of all associates". As charity starts at home, according to them CSR starts with individuals. Quiet right.
More about their iDo programme is on the link http://www.dnbtransunion.com/Company/aboutus/iDo.aspx
If you are a CSR practitioner intrigued by this explanation of ISR, don't despair. It is much simpler than you may think. Just place employees at the center of your CSR. Create an environment that promotes:
1) Donating to social causes
2) Impactful and strategic volunteering
3) Campaigning for social causes that spreads the word in communities where they reside- in real life and virtually.
Happy ISR way to CSR !
Thursday, June 4, 2009
Yesterday saw the launch of a campaign that may unleash the real power of Individual Social Responsibility. Dubbed as the "Joy of Giving Week", the campaign aims to promote giving by branding a week (Sept 27- Oct.3) for the purpose in India.
Quiet exciting stuff, although website would need simplification with very clear links on how to give. Click on the promo video below, moving stuff this.
Tuesday, May 12, 2009
I came across this article in today's Hindustan Times that indicates that letting employees fulfill their Individual Social Responsibility (ISR) could be a potent tool for motivating them. Dr. Anil Sarin, an academic, calls this the Contributory Theory of Existence.
The link to piece is as below
Thursday, May 7, 2009
The new GreenPeace emailer is a perfect opportunity for people to answer their Individual Social Responsibility.
Executed in a campaign mode, it beautifully builds a case for people to give money for an advertisment. Yes, you heard it right. The emailer exhorts people to become activists by donating.
Such campaigns are true examples of ISR- Individual Social Responsibility. Kudos, a great act for all us to follow. Click below to see it for yourself