ISR may not be as well known as CSR but the power and reach it brings is truly amazing.
It is truly the more altruistic version of Social Responsibility. Please click on the link below to know more http://nonprofitfundraisingindia.blogspot.com/2008/06/isr-is-here-watch-out-csr.html
I am trying to build a paper on Wikipedia, but it needs on-line consultation, so please follow this link http://en.wikipedia.org/wiki/Individual_Social_Responsibility to edit and fine-tune.
Cheers, power back to the people!