(This article originally appeared at MSN India website)
Increasingly, Individual Social Responsibility, ISR for short, is finding takers like CSR, the much talked about corporate variant.
An Internet search will show several people talking about ISR. But how does one practice ISR? In other words what do you do to fulfill your Social Responsibility.
Is it only about donating to a cause of social importance? Yes it is partly, but not fully. ISR also means your contribution as an activist, campaigner, volunteer in taking up and supporting causes outside your personal sphere.
If you are doing the above you are fulfilling your social responsibility to an extent. Wait there is more.
Here comes the most difficult part. Are you ethical, honest and display integrity in all your actions that affect the community?
True, there is no perfect human being, but the challenge is to be as Socially Responsible one can. Believe me it is infectious. Small efforts can become Everestine.