The new GreenPeace emailer is a perfect opportunity for people to answer their Individual Social Responsibility.
Executed in a campaign mode, it beautifully builds a case for people to give money for an advertisment. Yes, you heard it right. The emailer exhorts people to become activists by donating.
Such campaigns are true examples of ISR- Individual Social Responsibility. Kudos, a great act for all us to follow. Click below to see it for yourself
http://links.mailing.greenpeace.org/servlet/MailView?ms=MzIyNTQyNTUS1&r=ODU4NTAzMTYwS0&j=NDcyMDExODUS1&mt=1&rt=0
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