Thursday, May 7, 2009
Perfect ISR- giving people chance to be activists
The new GreenPeace emailer is a perfect opportunity for people to answer their Individual Social Responsibility.
Executed in a campaign mode, it beautifully builds a case for people to give money for an advertisment. Yes, you heard it right. The emailer exhorts people to become activists by donating.
Such campaigns are true examples of ISR- Individual Social Responsibility. Kudos, a great act for all us to follow. Click below to see it for yourself