Thursday, May 7, 2009

Perfect ISR- giving people chance to be activists

The new GreenPeace emailer is a perfect opportunity for people to answer their Individual Social Responsibility.

Executed in a campaign mode, it beautifully builds a case for people to give money for an advertisment. Yes, you heard it right. The emailer exhorts people to become activists by donating.

Such campaigns are true examples of ISR- Individual Social Responsibility. Kudos, a great act for all us to follow. Click below to see it for yourself

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