Saturday, June 6, 2009
Dun & Bradstreet CSR = sum (ISR of all employees)
D&B TransUnion has an interesting way of looking at its CSR. It defines the same as the "sum sigma of social responsibilities of all associates". As charity starts at home, according to them CSR starts with individuals. Quiet right.
More about their iDo programme is on the link http://www.dnbtransunion.com/Company/aboutus/iDo.aspx
If you are a CSR practitioner intrigued by this explanation of ISR, don't despair. It is much simpler than you may think. Just place employees at the center of your CSR. Create an environment that promotes:
1) Donating to social causes
2) Impactful and strategic volunteering
3) Campaigning for social causes that spreads the word in communities where they reside- in real life and virtually.
Happy ISR way to CSR !