This survey is getting difficult to search on the web, although it is just a week old on CNN-IBN.
It provides an interesting peek into the Indian generosity.
http://www.ibnlive.com/news/state-of-the-nation-indians-get-money-mantras-right/71262-7.html?from=rssfeed
A good indicator that the new age Indian is greatly inclined to answer ISR- Individual Social Responsibility. Although, the survey is about the urban Indian population but even that is also a big chunk, given we are a billion plus nation.
